It is not enough just being inventive but also wishing to ensure that the trademark business name is unique and that it helps your brand stand out and thrive in the market in the long run. Above all, in a highly saturated market such as Kuwait, the importance of trademarking a business symbol should not be overlooked. This is how we intend to delve into matters of trademark and explain why every entrepreneur should consider trademarking and how to go about it.
What is a Trademark?
A trademark is an official symbol, word, or phrase that has been registered for a branch or produces something different. With respect to trademarks, if you start using your business name and have it registered, no one else within your industry can use that name, ensuring that no one else can use that name within that industry and therefore protecting that business’s brand. In a growing industry such as that of Kuwait, this type of trademarking should not be disregarded as its imperative for the business to exist distinctly and protect its identity.
Benefits of Trademarking Your Business Name
- Exclusive Ownership and Brand Protection
Using trademark registration means that once a business name is registered, it cannot be used by any other company and thus no legal entity within the industry can ever use that name. In the highly competitive environment of Kuwait, this protects the businesses from imitation and helps the clients build confidence as the identity of the business brand is protected.
- Improved Recognition of Branding
The use of trademarks can be beneficial in enabling customers to identify and recollect your business with ease. It also enhances inherent customer loyalty to trust in a business. A business with a distinct brand can be able to attract more customers, something that would come quite in handy when looking to start a trading company in Kuwait.
- Legal Protections in Kuwait and Outside the Country
Your trademark registration assures you of the right to sue any infringers, either within Kuwait or outside. Such legal provisions are crucial for businesses that may wish to venture into the foreign markets. Trademarking also makes it easier for someone wishing to obtain a trading license in Kuwait since it provides more legitimacy to the business.
- Business Worth Increase
Names that have been trademarked are very rare and can be regarded as intangible assets. It adds on the valuation of your business which can be of help in case you are targeting bringing in investors or selling the business. For trading companies in Kuwait, registration of trademarks adds on credibility and further may provide opportunities for new business activities.
- Helps with Expansion and Potential for Licensing Opportunities
After registration of the trademark, such trademark can be licensed out to other businesses or companies for royalty payments. Licensing can be designed in such a manner that it is profitable, largely for trading companies that are well established. It helps to build your business name while the company receives extra revenue.
Trademark business name in Kuwait Process: Step by Step Guide
Follow these steps to get your trademark registered:
- Application: Application is made to the Registrar on the approved form with a fee.
- Name Availability Check: A trademark query is conducted to see whether a person’s trademark search reveals prior registered trademarks.
- Submit Application: The name of the applicant, the logo, and other details related to his name, and other details are sent to the Trademark Office.
- Examination: The application files are examined and the formal requirements are verified.
- Publication and Approval: Trademarks that satisfy the necessary conditions are approved for publication and the body responsible for the publication efforts is the trademark department.
Even though self procedure is feasible, hiring professionals can save your time and effort and calm your fears regarding making mistakes.
How to Secure Your Trademark in Kuwait with Helpline international
Trademark registration services can often be difficult in Kuwait, which is why every business needs Helpline International’s guidance. Helpline International has been through it before, that’s why they put clients at ease and handle everything with name searches, paperwork and legal processes providing great protection of your business name and with ease. You can put your energy into extending an organization’s reach and trademark business name can’t be ever exposed to any legal troubles.
